Social media, mobile apps, location based services, iPhones, Macs and more ...
Appealing to power users and Twitter loyalists, Facebook today lets users start creating and subscribing to “Interest Lists”. You can view updates from these collections of Pages and public figures in a dedicated news feed. They’ll be discoverable through suggestions of popular list and those created by friends. Rolling out over the next few weeks, Interest Lists could give users enough curation ability to follow friends, brands, and thought leaders in the same interface. The release continues Facebook’s battle to usurp Twitter’s control of the interest graph. The feature combined with Subscribe could be good enough to jeopardize Twitter’s long term growth. (via Facebook Plucks At Twitter With Launch Of News Feed Interest Lists | TechCrunch)
"Facebook isn’t just turning the Logout page into an ad. It’s turning the millions of idle displays sitting around out there in public or shared spaces into billboards. All of those computers camped out on the Facebook logout page in the middle of university libraries? Those used to be useless to Facebook. Now they’re ad real estate."
Facebook’s New Logout Ads Are Actually Clever as Hell (via courtenaybird)
Reblogged from courtenaybird with 30 notes
Facebook Brand Pages Leap Forward with Timeline on Leap Day
Facebook made significant announcements today about Timeline for Brand Page and Facebook Offers. Here are a collection of links related to those announcements to help you understand how it effects your Facebook Page:
Facebook’s Links on Timeline for Brand Pages
https://www.facebook.com/about/pages/
http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf
http://www.facebook.com/help/offers
http://www.facebook.com/business/fmc
Facebook Timeline for Brand Pages Articles
http://techcrunch.com/2012/02/29/fmc-liveblog/
http://www.buddymedia.com/newsroom/2012/02/facebook-re-launches-its-advertising-platform-puts-pages-at-center/
http://www.likeable.com/2012/02/everything-you-need-to-know-and-more-about-facebook-timelines-for-brands/
http://briancarteryeah.com/blog/facebook/rant-why-facebook-timeline-for-pages-doesnt-matter-and-you-should-get-back-to-work/
http://www.fastcompany.com/1821852/facebook-puts-marketers-on-notice-ready-or-not-timeline-is-here
http://thenextweb.com/socialmedia/2012/02/29/facebook-rolling-out-timeline-for-brand-pages-available-to-all-by-march-31
http://thenextweb.com/socialmedia/2012/02/29/new-facebook-timeline-for-brand-pages-lose-landing-tabs/
http://techcrunch.com/2012/02/29/death-of-the-facebook-default-landing-tab/
http://www.readwriteweb.com/archives/companies_see_more_opportunities_work_with_faceboo.php
http://www.allfacebook.com/facebook-pages-timeline-7-2012-02
http://mashable.com/2012/02/29/facebook-timeline-brands-prepare/
http://news.cnet.com/8301-1023_3-57387495-93/facebook-launches-timeline-for-pages/
http://www.turnerpr.com/blog/2012/02/five-reasons-facebook-timeline-for-brand-pages-is-awesome/
http://blog.tabsite.com/post/555/Timeline-for-Pages-Launches
http://www.johnhaydon.com/2012/02/all-facebook-pages-will-be-upgraded-timeline-layout-on-march-30th/
http://www.latimes.com/business/technology/la-fi-tn-facebook-advertising-timeline20120229,0,3122648.story
http://www.mediabistro.com/prnewser/four-reasons-pr-pros-will-love-facebook-timeline-for-brands_b34429
http://www.youtube.com/watch?v=13JaxQq8pv8 (Today’s Facebook Timeline for Brand Pages revealed on their show)
http://blog.livestrong.org/2012/02/29/sharing-our-story-introducing-livestrongs-new-facebook-page/
Facebook Timeline for Brand Pages How To Articles
http://www.dreamgrow.com/a-view-of-facebook-timeline-brand-pages-and-how-to-enable-it-right-now/
http://brittanybotti.com/how-to-set-up-a-facebook-timeline-page/
http://www.socialmediology.com.au/facebook-timeline-announced-business-pages/
http://learning.hubspot.com/blog/bid/126757/Get-Ready-For-The-New-Facebook-Timeline-For-Brand-Pages
http://techcrunch.com/2012/02/29/how-to-use-timeline-for-pages/
http://mashable.com/2012/02/29/facebook-timeline-pages-cover-photos/
http://mashable.com/2012/02/23/crop-timeline-cover-photo/
http://www.allfacebook.com/facebook-timeline-pages-pinning-2012-02
https://twitter.com/#!/BrettGreene/status/174907293006180353 (Apps that use Like Gating may have issues)
Facebook Timeline for Brand Pages Examples
http://www.facebook.com/cocacola
https://www.facebook.com/nytimes
http://www.facebook.com/coldplay
https://www.facebook.com/aliciakeys
http://www.facebook.com/livestrong
http://www.facebook.com/burberry
http://www.facebook.com/canalcocina
http://www.facebook.com/sjclarkie
Facebook Offers & Premium Ads
http://www.marismith.com/facebook-offers/
https://www.facebook.com/Macys/posts/331345306903196
https://www.facebook.com/einsteinbros/posts/10150654432142417
http://venturebeat.com/2012/02/29/facebooks-first-marketing-conference-brings-huge-news-for-advertisers/
http://www.zdnet.com/blog/facebook/facebook-announces-offers-mobile-ads/9760
http://www.allfacebook.com/premium-ads-facebook-2012-02
http://www.theverge.com/2012/2/29/2833562/facebook-premium-ads-mobile-news-feed-logout-screen-offers
http://blog.reverbnation.com/2012/02/29/reverbnation-participates-in-facebook-offers-beta-program-to-get-more-fans-out-to-shows/
http://www.redashes.com/2012/02/29/facebook-officially-debuts-offers-premium-ad-placement/
http://www.clickz.com/clickz/news/2156234/facebook-offers-close-premium-mobile-ads
http://adage.com/article/digital/facebook-offers-brands-flush-fans-ways-spend-money/233030/
http://www.zdnet.com/blog/facebook/facebook-announces-offers-mobile-ads/9760
Internet Marketing Questions: Can my Tumblr page keywords rank well on search engines?
It sure can! Having a tumblr is like having a normal blog.
Whether you have a tumblr page on a subdomain like xyz.tumblr.com or create a tumblr blog and then redirect it to xyz.com (for free), you are able to rank well for the keywords you want. It all depends how much time you will devote to…
Reblogged from im-questions with 12 notes
A somewhat different take on the thing we reblogged earlier, but it shows two very interesting things: First, Tumblr and Pinterest are timesucks in equal measure, and second, nobody’s actually hanging around Google+ once they sign up. The latter is the subject of this super-interesting Wall Street Journal piece. (EDIT: A good point: Don’t take that Twitter number at face value, as this graphic skips two key elements of the Twitter experience — mobile and third-party apps.)
Reblogged from shortformblog with 711 notes
For those developers who do want in, Facebook is making it exceptionally easy. According to the company, all that will be required from them is to implement the Pay Dialog into their app. Everything else is handled by the carriers and Facebook. The Pay Dialog supports desktop and mobile alike, requires no extended permissions (due to the carrier-based billing) and even supports app-specific currency. (via Facebook’s New OS-ignoring App Ecosystem)
Timeline switches the overall metaphor from Facebook as sharing hub to Facebook as historical record keeper.
The old Facebook was about the real-time Web. The new Facebook is about the Wayback Machine.
The old Facebook was a snapshot. The new Facebook is a History Channel documentary.
(read the rest at: Why Timeline is a Big Misstep for Facebook | Social Media Today)
Let's Pause for a Moment and Praise Tumblr's Engineers
We’re on Tumblr. If you’re reading this you’re (probably) on Tumblr.
And if you’re on Tumblr and we’re on Tumblr we have a shared history of great times, fun people and… unfortunate downtimes.
These don’t happen as much as they used to in our neck of the woods.
And that’s because Tumblr is scaling… everywhere.
As in, it gets 15 billion page views a month, has a peak rate of 40 thousand requests per second, collects more or less three terabytes of new content a day, all running on approximately one thousand servers.
And they’re doing this with about 20 engineers.
If you’re a geek, a friend of a geek, or simply sympathetic (and/or empathetic) to geeks that build platforms and keep them running so that the rest of us can do what we do, read High Scalability’s article on Tumblr’s architecture, its goals, and the hurdles it’s facing as it tries to reach those goals.
In it, Blake Matheny, Tumblr’s Distributed Systems Engineer, guides us through stats, software, hardware, architecture and lessons learned.
It’s mesmerizing, in a geeky sort of way.
In the meantime, it’s Valentines tomorrow. Consider sending the Tumblr crew a slew of hugs and kisses.
(Source: futurejournalismproject)
Reblogged from futurejournalismproject with 58 notes
